Born Pretty lists these as 12 Colors Lip Gloss Waterproof Matte Velvet Long Lasting Lip Pencils and the prices range from $1.99-$3.34 depending on the shade range. When I checked today they were on sale for $2.51. The brand is "M.I. Me Now Generation II". With 36 shades in total from pale nude, bright pink, to a range of reds.
#26 (tawny nude), #25 (blue based fuchsia), #28 (vivid orange red)
Me Now Generation liquid lipstick far exceeded my expectations. I never expect much from "no brand" generic makeup, but these rival high end liquid lipsticks. The formula is light and dries down to a matte finish quickly. They are water-proof, kiss-proof, and transfer-proof. Your lips also aren't left super dry after removal and feel comfortable even with many hours of wear. Being quick in application is important. A thin layer and make it fast or it will stay tacky like your lips are being glue sticked together. Once you figure out the application tricks though these are some really nice lip colors.
Here is a comparison next to a few of my Lime Crime Velvetines. I think they are different enough to not compare color wise.
Count me in for many more shades of Me Gen Liquid Lipstick. Born Pretty even does a wholesale set of 12 for $18.00, that's like a dozen for the price of one high end version. There are some shades that these just can't dupe like Lime Crime Black Velvet and Kat Von D Lolita, but other than that they are just as nice with a huge flattering shade range and a price that can't be beat.